History

A dedication to magnificence

STOCK Development’s award-winning custom homebuilding division, STOCK Custom Homes, led by its president, Matt Sellick, has experienced overwhelming success, earning the prestigious CBIA 2020 Home Builder of Year and the 2022 Paul Joyal Pinnacle Builder Award from Florida Home Builders Association.

STOCK Custom Homes has become the premier builder that defines luxury living in Florida. Its superb craftsmanship, originality, and vibrant outdoor living designs are the hallmarks of distinctive communities.

STOCK Custom Homes is part of the Stock family of companies. Celebrating over 20 years as Southwest Florida’s preeminent luxury homebuilder, STOCK has completed more than 6,000 homes in the area’s most highly regarded communities, and won more than 500 awards for excellence in construction.

With a notable legacy of award-winning home designs and compelling style and elegance, STOCK Custom Homes first set the standard for luxury in Southwest Florida, notably in Naples. Its expansion into Florida’s east coast followed, with equestrian estates in Wellington, and one-of-a-kind waterfront estates in Palm Beach. STOCK Custom Homes continued its expansion in the Sarasota area, delivering exquisite estates in world-class neighborhoods.

The evolution of STOCK Custom Homes is fully driven by the desires of discerning homeowners in the luxury home market. Every decision we have made and continue to make is based on how to build the best custom home experience possible, because to us—and to you—quality matters.

Matthew Sellick
Matthew Sellick
President

Matt Sellick is President of STOCK’s Homebuilding, Stock Luxury Homes and Stock Custom Homes.  Matt joined the company in 2005 right out of college. Matt has always been drawn to the home building and construction business. Originally from Stuart, FL, Matt has worked in every aspect of the construction industry over his career. Matt earned his degree in Business Management and Administration from Florida State University and immediately joined Stock Development. Matt accepted a position as a superintendent at Stock Development. Since then, Matt has grown from this original role into his current position as the President of Stock’s award-winning building divisions and a respected advocate for the construction industry.

Working under the leadership of Brian Stock, Matt recognized the value of a strong organizational culture and a commitment to excellence. Matt works to continuously elevate the team and the quality of the homebuilding experience they deliver to customers. He is a state certified building contractor.

Matt calls Naples home, where he lives with his wife and two sons. Matt currently serves as President and a board member of the Collier Building Industry Association (CBIA).

Jeff Robinson
Jeff Robinson
VICE PRESIDENT OF OPERATIONS

Born and raised in South Florida, Stock Custom Homes Southwest Area Construction Manager Jeff Robinson can’t imagine calling any other place home. His passion for the region shines through in all his duties, whether he’s overseeing the design, implementation and quality control of custom residential projects or coordinating field resources to complete projects on time and within budget.

Jeff coordinates and manages information from fellow upper-level team members to ensure our luxury estates are built seamlessly. He works with team members and affiliates in many different disciplines—including engineers, architects and designers—combining their knowledge and talents to help us create our one-of-a-kind estates. Jeff most enjoys developing training programs and implementing processes and procedures that increase team cohesiveness and efficiency.

A University of Central Florida alumnus, Jeff began working as an assistant superintendent for a builder in Orlando, Florida right out of college. He didn’t know anything about the industry but quickly realized he enjoyed interacting with various trades and seeing the structure come to fruition. In the last 14 years, Jeff has worked for numerous other developers, builders, and design professionals.

Jeff, who graduated from Barron Collier High School in 2000, holds a master’s degree from the University of Phoenix, a LEED AP designation from the U.S. Green Building Council (USGBC), and a PMP designation from the Project Management Institute. He is also a certified general contractor.

Melanie Peck
Melanie Peck
Director of Operations

Director of Operations Melanie Peck oversees the daily construction operations for Stock Custom Homes. She’s responsible for the management and oversight of the design, implementation, and quality control of custom residential projects, ensuring the success of the project from permitting to completion. Her career spans more than 16 years, with a diverse background in luxury residential, commercial and healthcare.

Prior to joining the custom homebuilding division, she was the senior project manager for Lutgert Construction. Melanie holds a LEED Accredited Professional certification and also serves on the Management Committee for the Urban Land Institute of Southwest Florida. She earned her bachelor’s degree in interior design from University of Florida and completed the graduate program in building construction.

Sam Canham
Sam Canham
VICE PRESIDENT

Sam is a passionate construction industry professional dedicated to perfecting the custom home building process and delivering an exceptional client experience. With a robust background in custom construction, Sam brings invaluable expertise to his role, having worked with some of the region’s top builders. He holds a bachelor’s degree in Construction Management, a master’s degree in Business Administration, and is a FL Certified Building Contractor.

In addition to his civilian experience, Sam is a proud OIF veteran who served as a Sergeant in the US Army, deployed to Iraq in 2009 under the US Army Corps of Engineers. The values instilled during his military service resonate deeply with Sam, influencing his approach to both personal and professional endeavors. He upholds himself to the highest standards, exemplifying unwavering attention to detail, organization, and communication in all aspects of his work.

Mark Richards
Mark Richards
VICE PRESIDENT

Born in Metro Detroit, Mark is a third-generation homebuilder and has over 20 years of leadership experience in homebuilding operations. Mark has extensive experience working with some of the nation’s largest homebuilders and developers, as well as boutique high-end custom luxury homes. Over his 20 years he has developed a comprehensive skill set from equestrian to oceanfront properties.

At Stock Custom Homes, Mark works hand-in-hand with his team to provide the most seamless customer experience at the highest level of quality and luxury, to provide each customer with their dream home.

Mark holds a position on the executive board for the Gold Coast Builders Association. When Mark’s not working, you can find him playing sports with his two kids or traveling with his wife.

Originally from Stuart, Florida, Matt attended Florida State University and earned his degree in Business Management & Administration. As a young child, Matt enjoyed the construction business and has worked every aspect of the construction industry. He has grown from his original role as Superintendent to currently serving as the President of Stock Custom Homes.

Matt has worked under the leadership of Brian Stock, Stock Development's CEO for close to 15 years, where he has built and managed in excess of $300 million in residential home sales. He is a state certified building contractor.

As the President of Stock Custom Homes, Matt works closely with each customer to make sure the company delivers the highest quality and a high level of customer service to each project and every client. With the team in place, Matt is involved every step of the way and as President, providing a hands-on approach throughout the project to make sure that each customer is taken care of—from design inception to the final walk through and delivery of keys to their new home.

Matt and his team truly embody the company’s motto, “When Quality Matters."

Matt is vice president and current board member of the Collier Building Association (CBIA). When Matt is not working, he is active in his two sons’ sports endeavors and enjoys boating and golfing. He lives with his wife and children in Naples.

Born and raised in South Florida, Stock Custom Homes Southwest AreaConstruction Manager Jeff Robinson can’t imagine calling any other place home. His passion for the region shines through in all his duties, whether he’s overseeing the design, implementation and quality control of custom residential projects or coordinating field resources to complete projects on time and within budget.

Jeff coordinates and manages information from fellow upper-level team members to ensure our luxury estates are built seamlessly. He works with team members and affiliates in many different disciplines—including engineers, architects and designers—combining their knowledge and talents to help us create our one-of-a-kind estates. Jeff most enjoys developing training programs and implementing processes and procedures that increase team cohesiveness and efficiency.

A University of Central Florida alumnus, Jeff began working as an assistant superintendent for a builder in Orlando, Florida right out of college. He didn’t know anything about the industry but quickly realized he enjoyed interacting with various trades and seeing the structure come to fruition. In the last 14 years, Jeff has worked for numerous other developers, builders, and design professionals.

Jeff, who graduated from Barron Collier High School in 2000, holds a master’s degree from the University of Phoenix, a LEED AP designation from the U.S. Green Building Council (USGBC), and a PMP designation from the Project Management Institute. He is also a certified general contractor.




As the Regional Director of Operations is Sarasota, Sam is responsible for overseeing the entire construction process and ensuring the successful build of each custom home. Along with having a diverse background in custom construction working for some of the area’s top builders, Sam also holds a bachelor’s degree in Construction Management, a master’s degree in Business Administration and is a FL Certified Building Contractor.  In addition to his civilian experience Sam is proud to be an OIF veteran who served as a Sergeant in the US Army while deployed to Iraq in 2009 under the US Army Corps of Engineers. The very same values Sam lived up to in the US Army he carries through his daily life, both personally and professionally, while holding himself to the highest standards and maintaining the highest level of attention to detail, organization and communication.

Matthew Sellick
Matthew Sellick
President

Matt Sellick is President of STOCK’s Homebuilding, Stock Luxury Homes and Stock Custom Homes.  Matt joined the company in 2005 right out of college. Matt has always been drawn to the home building and construction business. Originally from Stuart, FL, Matt has worked in every aspect of the construction industry over his career. Matt earned his degree in Business Management and Administration from Florida State University and immediately joined Stock Development. Matt accepted a position as a superintendent at Stock Development. Since then, Matt has grown from this original role into his current position as the President of Stock’s award-winning building divisions and a respected advocate for the construction industry.

Working under the leadership of Brian Stock, Matt recognized the value of a strong organizational culture and a commitment to excellence. Matt works to continuously elevate the team and the quality of the homebuilding experience they deliver to customers. He is a state certified building contractor.

Matt calls Naples home, where he lives with his wife and two sons. Matt currently serves as President and a board member of the Collier Building Industry Association (CBIA).

Jeff Robinson
Jeff Robinson
VICE PRESIDENT OF OPERATIONS

Born and raised in South Florida, Stock Custom Homes Southwest Area Construction Manager Jeff Robinson can’t imagine calling any other place home. His passion for the region shines through in all his duties, whether he’s overseeing the design, implementation and quality control of custom residential projects or coordinating field resources to complete projects on time and within budget.

Jeff coordinates and manages information from fellow upper-level team members to ensure our luxury estates are built seamlessly. He works with team members and affiliates in many different disciplines—including engineers, architects and designers—combining their knowledge and talents to help us create our one-of-a-kind estates. Jeff most enjoys developing training programs and implementing processes and procedures that increase team cohesiveness and efficiency.

A University of Central Florida alumnus, Jeff began working as an assistant superintendent for a builder in Orlando, Florida right out of college. He didn’t know anything about the industry but quickly realized he enjoyed interacting with various trades and seeing the structure come to fruition. In the last 14 years, Jeff has worked for numerous other developers, builders, and design professionals.

Jeff, who graduated from Barron Collier High School in 2000, holds a master’s degree from the University of Phoenix, a LEED AP designation from the U.S. Green Building Council (USGBC), and a PMP designation from the Project Management Institute. He is also a certified general contractor.

Melanie Peck
Melanie Peck
Director of Operations

Director of Operations Melanie Peck oversees the daily construction operations for Stock Custom Homes. She’s responsible for the management and oversight of the design, implementation, and quality control of custom residential projects, ensuring the success of the project from permitting to completion. Her career spans more than 16 years, with a diverse background in luxury residential, commercial and healthcare.

Prior to joining the custom homebuilding division, she was the senior project manager for Lutgert Construction. Melanie holds a LEED Accredited Professional certification and also serves on the Management Committee for the Urban Land Institute of Southwest Florida. She earned her bachelor’s degree in interior design from University of Florida and completed the graduate program in building construction.

Sam Canham
Sam Canham
VICE PRESIDENT

Sam is a passionate construction industry professional dedicated to perfecting the custom home building process and delivering an exceptional client experience. With a robust background in custom construction, Sam brings invaluable expertise to his role, having worked with some of the region’s top builders. He holds a bachelor’s degree in Construction Management, a master’s degree in Business Administration, and is a FL Certified Building Contractor.

In addition to his civilian experience, Sam is a proud OIF veteran who served as a Sergeant in the US Army, deployed to Iraq in 2009 under the US Army Corps of Engineers. The values instilled during his military service resonate deeply with Sam, influencing his approach to both personal and professional endeavors. He upholds himself to the highest standards, exemplifying unwavering attention to detail, organization, and communication in all aspects of his work.

Mark Richards
Mark Richards
VICE PRESIDENT

Born in Metro Detroit, Mark is a third-generation homebuilder and has over 20 years of leadership experience in homebuilding operations. Mark has extensive experience working with some of the nation’s largest homebuilders and developers, as well as boutique high-end custom luxury homes. Over his 20 years he has developed a comprehensive skill set from equestrian to oceanfront properties.

At Stock Custom Homes, Mark works hand-in-hand with his team to provide the most seamless customer experience at the highest level of quality and luxury, to provide each customer with their dream home.

Mark holds a position on the executive board for the Gold Coast Builders Association. When Mark’s not working, you can find him playing sports with his two kids or traveling with his wife.

“We recently purchased a luxury home from Stock Custom Homes. Everyone we met and worked with at Stock Custom Homes exceeded our expectations. They were polite, courteous, knowledge and attentive to every detail. Having built ten homes, we can honestly say Stock Custom Homes excelled in customer service. We had the privilege to work with some great guys. Stock Development may be a large company but we felt we were treated like family. We would recommend Stock Custom Homes to any discerning customers.”

AQUALANE

The Estuary at Grey Oaks

“For 3 years we kept our eye on the beautiful STOCK homes being built in Bay Woods II in the Bonita Bay Community. As we toured some models and met the STOCK sales team we became aware of the genuine interest in their customers and how attentive they were to every detail in the process of purchasing and building a new home. Everyone we have worked with throughout our process has been professional and knowledgeable, their attention to detail making our experience enjoyable.”

Custom Residence

Bay Woods at Bonita Bay

"We have worked closely with STOCK Custom Homes through the build process on our last two homes. They have been incredible to work with from concept to completion, delivering an amazing home on time as promised. Additionally, their “above and beyond” support has continued through the warranty process post close. We have been incredibly impressed with the customer service focus of everyone on the STOCK team."

HEINOLD RESIDENCE

Park Shore in Naples, Florida

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